ODD X Kurar
A Partnership for Ramadan 2024
ODD celebrated another successful collaboration with Kurar, a renowned Qatari Abaya and Kaftan brand. Kurar, well-known for its exceptional hand embroidery and high-quality craftsmanship, has become synonymous with elegance and tradition. The partnership with ODD for Ramadan 2024 promises to continue this legacy by introducing a beautifully designed Kaftan for children, blending modern fashion with timeless cultural elements.
The Story Behind the Collaboration
ODD has always sought partnerships that not only elevate the brand but also resonate with its audience on a cultural and personal level. Kurar was the perfect partner, given its expertise in creating garments that are both luxurious and deeply rooted in Middle Eastern heritage. Kurar’s intricate embroidery and attention to detail align with ODD's values of craftsmanship and creativity.
For Ramadan 2024, the two brands have come together to design a special Kaftan for children. This garment will highlight the finest materials and the craftsmanship that Kurar is celebrated for, while incorporating the playful and innovative touch that ODD brings to all its collaborations. The result is a Kaftan that both parents and children will love—one that is not only visually appealing but also comfortable and practical for the month-long celebrations.
Honoring Tradition with a Modern Twist
Ramadan is a time of reflection, community, and celebration, and clothing plays a significant role in marking the occasion. The Kaftan created by ODD and Kurar will reflect the importance of these values by embracing traditional designs with a contemporary flair. Kurar’s signature hand-embroidered motifs will be combined with ODD’s unique approach to children’s fashion, resulting in a piece that is both classic and modern.
What sets this Kaftan apart is the balance between tradition and innovation. While the garment remains true to the cultural significance of Ramadan, it also offers something fresh for the younger generation. The collaboration aims to make children feel connected to their heritage while allowing them to express their individuality.
ODD and Kurar’s Kaftan for Ramadan 2024 is more than just a piece of clothing—it’s a celebration of craftsmanship, culture, and the joy of family during one of the most important times of the year.
